Last week O2 ran an innovative code-breaking competition only for the tech-savvy. Customers had four days to crack a code hidden within an O2 poster to claim a free OnePlus 3
The tricky formula was displayed on a O2 billboard opposite the Ace Hotel in London’s Shoreditch. The first person to crack the code every day won a brand new OnePlus 3.
Once broken, the code detailed a secret location and password for players to claim their free device. Each day those changed, to see who had what it takes to decipher the new location and password in a challenge of wit and speed. The campaign was created by creative agency VCCP in collaboration with media agency Forward Media and OOH communications agency Posterscope using their Liveposter technology platform.
Postimport http://ps-development.azurewebsites.net/wp-content/uploads/2017/09/Posterscope_Logo_White-2.png Postimport2016-10-24 15:49:512016-10-24 15:49:51O2 launches innovative code-breaking competition only for the tech-savvy