Ocean Extends The Grid as DOOH Gateway to Mobile

Digital Out of Home media owner Ocean has doubled the size of its full motion city centre screen portfolio to reach 15 million people across seven of the biggest British cities.
The Grid, which now encompasses 14 large format digital screens in handpicked locations, is the UK’s only full motion city centre network.
Originally launched in September 2013 with seven screens in six cities, The Grid is at the forefront of emerging technological DOOH capability.
The British Fashion Council, Twitter and Topshop and Hunter are among the leaders running interactive, live campaigns that show how to utilise digital out of home’s unique capabilities well.
Since its launch, more than 180 brands have appeared on The Grid, leveraging its mass audience of ABC1 shoppers at the heart of major retail districts and transport destinations.
Ocean Group marketing director Richard Malton said: “The Grid delivers something unique to both cities and consumers; large format full motion DOOH that allows 100% flexibility for advertisers to target both niche and mass audiences in key central environments.
“Technology continues to change the way people feel, think and interact with each other. The Grid is the real time gateway to mobile consumers because it integrates the latest in digital technology with unique out of home locations to deliver a lasting and evidently emotional connection between brands and people.”
Via: Outsmart