Ocean's Digital Out of Home Network Becomes Fully Wi-Fi Enabled

Ocean has launched Ocean Labs, a dedicated department of creative, technical, experiential, data and DOOH specialists.
www.oceanoutdoor.com/labs
The division launches this week with the roll out of wifi across Ocean’s digital out of home locations, allowing brands to run responsive campaigns which directly connect audiences with exclusive content.
Ocean marketing director Richard Malton said: “DOOH and connectivity go hand in hand.  For advertisers and brands this means they can now plan and execute seamless campaigns across digital out of home, leveraging the proven emotive response that large format digital outdoor delivers to make their creative content work even harder.”
Trials with partner brands have been running on Ocean’s full motion screens in Canary Wharf, London, St Enoch Glasgow and The Screen @Eat Street in Westfield, London. Wifi services will now be rolled out across The Grid (eight screens in six cities) immediately.
Ocean Labs is headed up by Catherine Morgan who said: “What makes this roll out compelling is the immediate call to action it gives advertisers in the all important retail environment. Whether it’s a chance to download an exclusive movie trailer, win a car, get to the head of the queue in a fashion sale or a superb daily deal, the advent of wifi is an out of home game changer.”
Commenting on the launch, Rob McGlynn, technical director of Hyperspace at specialist Posterscope, said: “The data capacity of Ocean’s wifi offers incredibly fast download speeds.  This allows brands the all important chance to establish an immediate and relevant connection with people in city centres and retail environments over and above DOOH’s impressive broadcast capability.”