Old Street EC1 Launches

At a Technology Briefing held for clients and agencies, JCDecaux outlined its vision for ‘Old Street EC1’, a media location owned by Transport for London (TfL). The vision includes a partnership with Tech City UK to enable startup companies to access the newly digitised Old Street Roundabout.
Repositioned as ‘Old Street EC1’, this site will comprise four digital screens and will go live in October 2014. Under the agreement with Tech City UK, JCDecaux will run content from selected digital startups in the area, promoting the future business leaders of tomorrow.
This development supports TfL’s plans to secure income for investment in London’s transport network as part of a wider commercial strategy. It follows the introduction of pop-up shops at Old Street bringing a variety of new and innovative retailers to the station.
Working with Brand Republic, JCDecaux has launched an online Tech Hub to focus on the EC1 area.
Via: JCDecaux