Out of Home Supports People Out of Home

“Don’t let homeless people freeze to death”
Posterscope Netherlands starts 2016 with a very special campaign. Working in collaboration with Media partners JCDecaux, Exterion and Clear Channel, the campaign aims to raise money for Sheltersuit, a new charity that is related to Out of Home.
Sheltersuit produces jackets and sleeping bags for homeless people. It’s a new Dutch initiative that protects homeless people from low temperatures, wind and rain by giving them a warm suit to survive the outdoors.
The national outdoor campaign runs from 20th-27th January and asks people to donate money with their mobile phones.
 
Campaign
The campaign is a non-profitable collaboration between JCDecaux, Clear Channel and Exterion Media initiated by Posterscope Netherlands. To support this charity the Out of Home media owners worked with Posterscope by donating 3.500 six sheets free of charge.  The media value equated to €350.000. Posterscope developed this initiative and campaign to position the Out of Home sector in a positive daylight while delivering a valuable social contribution. The visual is optimized by Validators. The impact of the campaign is being monitored by MeMo2.
 “Don’t let homeless people freeze to death”
The creative for the Sheltersuit campaign – with real homeless people as models – has been created by isobar. In the poster visual you can see the harsh circumstances homeless people have to deal with during the winter period. It’s a shocking visual that reflects the cry for help of homeless people during winter. People are asked to donate €3 which will go entirely to Sheltersuit to create and distribute this special jacket.
 homelessness