Outdoor Works event well-received by the industry

The Marketing Week Outdoor Works conference in association with the Outdoor Media Centre and the out-of-home industry took place on the 18th September at the British Museum. The over-arching theme of the conference focused on the power of outdoor and specifically its five benefits- its ability to connect, influence, activate, amplify and inspire. Senior industry practitioners presented valuable and insightful case studies throughout the day, with delegates hearing about fresh perspectives on technology, the outdoor space, and how cities and their inhabitants are changing in their interactions. Eight speakers were present including, David McCandless (author of Information is Beautiful), Justin Gibbons (Creative Director at Arena), Richard Reed (co-founder of Innocent Drinks), Veriça Djurdjevic (MD of PHD Media), Marie Oldham (Chief Strategy Officer at Havas Media), David Rowan (editor of WIRED Magazine UK), Stefan Bardega (partner at MediaCom) and Tim Spencer (senior partner, semiotics and cultural insight at Truth).