People get Pampered with RFID

KPN, a provider for Internet/TV/Mobile spoilt consumers during their “All Inclusive weeks”. KPN treated passers-by in Amsterdam with a one day all-inclusive campaign. Hostesses on site distributed RFID bracelets that could be used at 5 different locations in Amsterdam, for people to get rewarded with 5 different treatments.
On Saturday 20th September only, people were pampered like never before. Each of the five locations selected for this media first campaign had a special tag on which passers-by could tap using a RFID bracelet previously distributed by hostesses to activate the rewards.
Location one distributed delicious Macaroons.
Location two distributed fresh fruit juices.
Location three gave people the chance to have their own personal assistant carrying their shopping bags to their next location.
Location four allowed people to enjoy a foot massage!
Finally, the fifth and last location gave people the incredible chance to have their very own private drivers bringing them back home… for free!
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Via: JCDecaux One World