P&G and Walmart deliver product to Tweeters

Here P&G and Walmart showcase mobile social and a real-time commerce initiative working hand in hand.  @PGMobile trucks were positioned throughout New York in heavily trafficked areas but instead of simply tweeting their locations to potential customers, Twitter users were able to tweet requests to bring the trucks, replete with product, right to their apartment or office, taking customer service to a whole new level!
Via: adage digital