This Pizza Brand's Outdoor Ads Are Hard to Notice

Making out-of-home ads that are hard for people to see sounds like a terrible idea. But Daiya Foods does just that with clever ad placements in a new campaign created by agency TDA_Boulder that plays off the line, “It’s easier to notice this ad than notice our pizza is dairy-free.”
Ads are running where few people look (like on top of a bus), while others are almost too small to see (tiny stickers on benches, crosswalk lights, elevator panels, phone kiosks and more) or go by too fast to read (taxi tops).
Via: Adfreak