For the Alfa Jazz Fest in L’viv, Ukraine, this past June, mineral water brand Borjomi and its agency, Banda, set up a publicity stunt inviting passersby to play a sideways keyboard in exchange for free product.
The video below shows some people eking out melodies and others banging out full-blown performances while crowds gather and cheer. If people played for long enough, they were rewarded with a free drink!
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Via: Ad Week