Posterscope and psLIVE Ad Week News

This week saw the 4th edition of Advertising Week Europe, a hybrid of inspiring thought leadership, entertainment and events that celebrate the industry and its people. Across 5 days Adweek 2016 involved, 220+ events, 28,450 attendees, 200+ seminars & workshops, 10,100+ delegates, 735+ speakers and 465 press. Posterscope and psLIVE held ‘sell-out sessions.
Posterscope: Monday 18th April- Storytellers Will Rule the World
With a single network spot on digital out-of-home reaching as many people as watch Gogglebox, it is not surprising that advertisers are increasingly turning to this channel to deliver their brand communications. This is reflected in the growth of DOOH which, this year, is expected to account for 45% of total OOH revenues.
We gave three of the best content creators the opportunity to to talk about what engaging content could like on this exciting channel and how they would use digital out-of-home (DOOH) to tell their story. The audience then voted to decide who won £100k of DOOH media to bring their ideas to life. The panel was chaired by Julian Linley Editor-in-chief, Digital Spy, Hearst and featured:

  • Sam Baker Co-founder, CEO & editor,, The Pool
  • Gizzi Erskine British Chef & Award Winning Food Writer
  • Kate Thornton Founder & Editor-in-Chief, tbseen.com.

These three entrepreneurial women with businesses founded on providing relevant content to their audiences presented three very different ideas. Sam Baker’s strategy focused on owning the commuting journey, bookending a woman’s day with content and information relevant to their mind frame in the morning versus evening. Gizzi Erskine’s concept focused on providing inspirational images, timed around festive events, from her upcoming book Season’s Eatings, giving audiences inspiration on what to cook. Kate Thornton’s strategy mixed useful style hacks with pure entertainment, to provide usefulness and also bit of light relief, which often gets forgotten, for audiences
To watch a replay of the session click here
psLIVE: Tuesday 19th April How Smart Cities Will Transform Advertising
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The City that gives back session presented by psLIVE unpicked the Smart Cities movement. The session welcomed a panel of experts undertaking different roles in the Smart City space to discuss the potential and benefits this movement will offer to citizens. The panel discussed the role technology plays in bringing experiences and Smart City functionality to life and how these technological developments will continue to improve experiences. Discussing a range of experiences from arts, utility, immersive to public private partnerships, all the experts shared their views on the role Smart Cities will continue to play
The panel was chaired by David Adam Founder & Principal, Global Cities and featured:

  • Zanine Adams Head of Events & Business Development UK, London & Partners
  • Michael Brown Managing Director , psLIVE UK
  • Paul Davies UK CMO, Microsoft
  • Richard Harris Communications and Marketing Director and Solution Director, Xerox
  • Helen Marriage Lumiere Festival Creator & Founder, Artichoke

 
To watch a replay of the session click here