Posterscope host a Roundtable 'The Growing Importance of Location in Business and Marketing'

Posterscope host a Roundtable on ‘The Growing Importance of Location in Business and Marketing’
Posterscope’s latest discussion, which took place at the Ham Yard Hotel on the 25th November,  is around the importance of location in effective and efficient marketing communications.  Traditionally this has been confirmed to online and digital applications but Posterscope think that this should extended to offline and specifically out-of-home and in doing so we can drive incremental value for advertisers.
The roundtable, hosted by Posterscope MD Glen Wilson, was chaired by Campaign Magazine’s Editor-in-Chief Claire Beale.
Luminaries from the industry who participated in this discussion included:-
– Andy Gillham, mData Consultant, EE
– Grant Millar, Chief Client Officer, ZenithOptimedia Worldwide
– Harriet McDonald, Commercial Partnerships Lead, Transport for London
– Jim Thornton, Creative Director, VCCP
– Jodie Stranger, President, Global Network clients EMEA, Starcom MediaVest Group
– Max Lucas, Media Strategy Manager, Camelot UK Lotteries
– Michael Price, EMEA Marketing Director, ASICS Europe
– Paddy Earnshaw, CMO, Doddle
– Paul Frampton, CEO, Havas Media Group
– Spencer Berwin, Managing Director, Sales, JCDecaux
– Stewart Easterbrook, Chairman, Media IQ
– Theo Theodore , GM EMEA, xAd
 
The White Paper that will accompany this event will be released in January 2016.
For more information please contact Gill Huber @ Posterscope