Posterscope host round table on OOH creativity; the challenges and solutions

Last week (November 17th) Posterscope hosted a round table at the Ham Yard Hotel attended by a number of luminaries from the marketing industry.   The theme of the session was OOH creativity and the question posed “with the opportunity for OOH at an all-time high, why is the creative not reflecting the renaissance of the medium?” The focus then moved to how the industry, as a collective, can reignite creative OOH excellence.
The session was chaired by Gideon Spanier, Head of Media, Campaign Magazine and in attendance were Katie Dulake, Head of Brand & Marketing at TSB Bank, Barnaby Dawe, Global Chief Marketing Officer at Just Eat plc, and from the creative side Sir John Hegarty, one of the world’s most respected admen, Emma de La Fosse, CCO Ogilvy & Mather Group UK, Justin Tindall, CCO at M&C Saatchi London and Nicky Bullard, chairman and chief creative officer, MRM Meteorite.   The session was also attended by Claire Beale, Global Editor-in-Chief, campaign Magazine, Julian Linley, ‎Editor-in-Chief, Digital Spy, Rick Hirst, CEO, Carat, and Helen Weisinger, Chief Client Officer, Outdoor Plus to give the media agency and owner view point.
The main aim for the round table was to understand the challenges to creativity and to discuss the possible solutions to this challenge and this was achieved.
The event was both interesting and enlightening and we are grateful to all the attendees for providing their point of view and advice.  It was brilliant to have such keen supporters of OOH all in one room acknowledging the strengths and opportunities that the medium affords.
The accompanying report for the event is due for publication in January 2017.  For more information, and to obtain a copy please contact gill.huber@posterscope.com