Posterscope Brazil named official OOH agency for the 2016 Olympic Games

Out-of Home communications agency Posterscope  has been appointed by the Organizing Committee of the Rio 2016 Olympic Games to manage the Rio 2016 out of home (OOH) programme prior and during the Games in Brazil
It is estimated that approximately R$400 million will be invested in OOH media during the event.
Posterscope Brazil will support Rio 2016 Olympics and Paralympics Games and its sponsors with regards to out of home media. The agency will also advise on advertising placement restrictions in certain places, preserving the intellectual property of the Games and ensuring advertisers convey the correct brand identity of the event in their advertisements, in addition to offering the same opportunities to sponsoring brands. The company was selected by the Organizing Committee of Rio 2016 for its pioneering approach to out of home media in Brazil as well as throughout its global operations.
“We will put the Olympic values and spirit into Rio de Janeiro, not only in the sporting arena, but also by including the wider population. This is  a unique opportunity to explore the out of home media potential in Brazil, at the time when the world spotlight will be on our country, “says Marco Antonio Souza, managing director at Posterscope Brazil.
The OOH media of the sponsors and partner brands will occupy areas surrounding the sports facilities which are located in the regions of Barra, Maracanã, Copacabana and Deodoro, areas of Rio de Janeiro where different medals will be presented, and outdoor media in the airports in the five cities where football will be taking place.