Posterscope shortlisted in Data Storytelling awards

For 2015, Marketing Week’s annual celebration of the great and good in the data industry is reborn. The new name, Data Storytelling Awards, is not just a rebadging exercise decided on a whim; it is a reflection of the changing nature of how brands are using data to drive business success.
Data is being utilised to transform businesses, processes and most importantly, sales performance. In just a few years, the conversation is no longer about why data is going to change marketing, it’s about how it is bringing brands’ stories to life.
This year’s shortlist crystalises this journey perfectly. Whether it is how brands are successfully harnessing the new possibilities real time automation presents to create engaging and highly effective campaigns or the increasingly canny exploitation of data to drive results via ‘traditional’ channels such as direct marketing, the shortlist is all encompassing.
Looking over the shortlisted entries, it is rewarding to find that although data is the fuel for an array of platforms, tools and channels, the measures of success are generally the same: they generated impressive return on investment. All those shortlisted were clear in their description of the success against objectives.
Posterscope has been shortlisted in the Customer Experience category with their campaign for Lenovo.
For the full list of shortlisted campaigns click here