Last week at the Masters of Marketing Award ceremony, Posterscope was awarded winners of the ‘Outdoor and Location-based Marketing’ category.
The winning campaign was Spare the Act, planned for Curry’s PC World in collaboration with media agency Blue 449.
‘Spare the Act’ delivered personalised messages to selected OOH locations to enable consumers to select the Christmas gift that they really wanted.’
The Masters of Marketing described the purpose of the awards was to ‘celebrate and reward true mastery in marketing. It’s more than marketing excellence. It goes beyond best practice. The Masters award the work that combines creativity and innovation with effectiveness – setting new standards for the industry.’
Other campaigns shortlisted for the Outdoor and Location-based marketing category included:
- Mindshare UK for Land Rover, Land Rover Hibernot
- TMW Unlimited for Lynx, Unilever and CALM, #BiggerIssues
- The Tonic Communications for Vision Express, The Vision Express Vision Van
- MEC UK for Vodafone UK, Vodafone 4G Network Campaign
Karen Stacey, CEO DCM and awards judge stated on the awards website, “The Masters of Marketing Awards are bold and courageous and really push the boundaries for the industry. They recognise truly innovative work and are an inspiration, with some of the best work available for all to see.”
Posterscope is delighted to have been recognised in these awards that distinguish leaders across the media industry.