Posterscope's LIFE Awards 2014

Posterscope’s internal LIFE Awards 2014 took place on the 5th December at the Qube where the seven finalists presented to a judging panel consisting of Annie Rickard, Marc Mendoza, Glen Wilson, Rob Rosenthal, David Gordon, Carlos Viladevall, CEO Posterscope Spain and Shaun Gregory CEO, Exterion Media.
The LIFE (Live, Interpret, Facilitate, Evaluate) framework is a set of best practice guiding principles and spans across Posterscope, PSI and psLIVE. The Awards celebrate the best examples of ‘Pioneering’, bringing to life our overarching vision and core value which is fundamental to the success of our work and our business. They recognise that Posterscope, PSI and psLIVE offerings remain relevant and competitive and continually embrace change and push the boundaries across the whole business.  This year examples included…..

  • Consumer / brand insight
  • Convergence & integration with other bought, owned or earned communications, especially digital
  • Application or creation of data, especially Route
  • Innovation in technology, media selection / placement, creative or brand experience
  • Trading innovation
  • Effectiveness measurement
  • Anything else where entrants thought, behaved or delivered differently

The finalists included…
Lenovo – Alex Ryden, Adam Cherry, Jackie Dane, Louise Coshan
O2 – Jennifer Gabarreli
Centerparcs – Lydia Osborne, Dominique Fyson, Emily Manser
British Gas Hive – Sophie Erasmuson, Lydia Osborne
Lurpak – Ed Leftwich, Sophie Erasmuson, Rob McGlynn, Abigail Cunningham
Clarks – Samantha Brereton, Ryan Hedditch,
Axa – Ryan Hedditch, Samantha Brereton
Team Lenovo were announced as the LIFE Awards winners and received a cash prize and a trip to Madrid (kindly donated by Exterion Media)!