Shoppers will be able to purchase products 24-hours-a-day with their smartphone simply by scanning specialised tags on the thousands of billboards, bus shelters and other street furniture. PowaTag interacts with any form of media to allow users to make purchases and other transactions in just a few taps, fundamentally transforming brand engagement with an entirely new sales channel.
The announcement comes as Powa partners with Danske Bank, Denmark’s leading bank, to provide full PowaTag capabilities through MobilePay, the free banking app used by more than two million Danes. The app is the market leader in the Nordics, with over 12 billion kroner in transactions processed since its launch.
With Denmark leading the way towards a cashless society, the Nordic country will be the first to experience the revolutionary service with AFA JCDecaux – and more countries to follow suite in the near future.
Today more than 85% of Danes have a smartphone, and e-commerce sales are thriving in the country, with salesbooming to €54.5bn in 2014, an increase of 31% from 2012. Denmark is planning to scrap obligatory cash payments, and 33% of Danish eCommerce is conducted via a smartphone or tablet.
Source: Retail Times