Primesight Selects BroadSign for Delivery of Dynamic Content and Accountability

Primesight is converting its portfolio of digital displays to the BroadSign International, LLC software platform as part of its on-going drive to offer clients a seamless DOOH experience with increased accountability.
The integration with BroadSign’s cloud-based platform will give advertising clients access to the richest industry-leading reporting. Primesight has already converted its full large format digital estate to BroadSign and will soon complete the transition with its small format screens located in cinemas and subway.
Primesight selected BroadSign due to its flexible and comprehensive offering with regards to the delivery of dynamic content and proof of digital performance.
“BroadSign has provided an effective solution to our key requirements for digital transmission and display, which include an integration with our inventory management system, full flexibility for scheduling and accountable play out reporting,” said Paul Daniels, Operations Director at Primesight.
Primesight’s purely ad-based network is composed of traditional and digital out-of-home formats, with the latter enabling advertisers to buy a percentage of time in any clock hour dependant on their needs.
“In addition to being one of the most prestigious OOH networks in the United Kingdom, Primesight is a business driven by responsiveness, accountability and incredible performance,” said Skip Beloff, Vice President of Sales at BroadSign.
“These values coincide with BroadSign’s own and we look forward to a strong partnership in this highly innovative region.”