Q3 OOH revenues released

Following eight quarters of growth, Outdoor declines 4.8% year on year against Olympic quarter. The Outdoor Media Centre (OMC), the trade body for outdoor media owners, today announces total revenues for July to September 2013. The headline total reported across all outdoor is £256.1m, which represents a decline of 4.8% year on year. Digital revenues in the quarter amounted to £53.6m, which was 21% of the total. Digital revenue growth was up 3% year on year.
Mike Baker, CEO of the OMC, comments “This quarter was always going to be a big ask, following the +25.4% year on year growth we enjoyed during the Olympic quarter last year. But minus 5% implies an underlying growth of around 10% for each of the last two years in Q3. So we have to be pretty pleased with that. Expenditure has held up as more advertisers continue to find outdoor a sure-fire way to reach the right consumers in the right contexts and the right mindsets. We have momentum.”

Click here for the full story