QR code alternative turns printed content into a library of links

Imaging and electronics company, Ricoh, have created a new technology called ‘Clickable Paper’ which could change the way we interact with OOH advertising.
The technology lets you click on an image without zooming in on a code or logo first, after which you’re directed to a range of options, such as an Amazon link, a YouTube video or a website…you can also tweet or share the information on Facebook.
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Via: psfk