Redbus Launches New Poster Network Aimed at 'Elusive' Teens

Redbus Media Group, the out-of-home media owner, has launched a new poster network across colleges and higher education institutions nationwide to target ‘elusive’ 16-19 year olds.
After first going live in January with a national recruitment campaign for the Royal Navy, the network aims to reach youth audiences through posters displayed in social spaces, such as canteens and common rooms.
According to Redbus, teenagers in the UK spend £5.7 billion every year; however remain “difficult and expensive” to reach.
The poster network – currently comprising of 100 digital and static poster units across more than 50 sites nationwide – aims to overcome these challenges by appealing to a “broad range of youth-focused brands” – including fashion, film and phone networks.
Redbus intends to convert the entire estate to digital over the next 12-18 months in a bid to complement the company’s existing digital poster network, Eighteen-24.
Via: MediaTel