Russian Olympic Committee Creates a Social Heat Lamp That Shares the Warmth

What’s one way to get warm during the winter? By participating in this fun social heat lamp!
The Russian Olympic Committee partnered with MOST Creative Club and placed 10 of these unique heating lamps throughout Russia and challenged people to walk up and be active. When a person decided to take the challenge, they are directed to do various activities such as jogging in place. Once completed, it provides warmth at another heating lamp in Russia, passing heat to complete strangers. The lamp also takes a photo of the participant and sends it to the stranger who receives the warms, putting a very fun social spin on it!
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Video here:
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Via: Creative Guerrilla Marketing