Samsonite Unveils 2.5 Metre Interactive Wall Within Selfridges London Concession

Samsonite has worked with 999 Design to develop its retail space within London’s Selfridges complete with interactive content for a state-of-the-art technology wall.
The interactive screen has been designed to create an engaging and interactive experience for customers, satisfying the ever-increasing demand for advanced travel solutions and knowledge at a touch of the screen.
“Samsonite’s new showcase at Selfridges is an exciting and significant new development for the brand. We have been partners with Selfridges for decades, making it entirely appropriate that our most innovative retail presence to date should be unveiled within such an iconic London landmark store” said Mark McGuigan, Samsonite general manager UK and Ireland.
The wall itself enables customers to learn more and explore the Samsonite brand with an interactive product catalogue, revolving products, films, product specifications, colour selections, customer reviews and more.
The newly refurbished Samsonite concession is now the brand’s most cutting edge department in Europe.
Via: The Drum