Santander use live TfL cycle data to promote sponsorship of Boris Bikes

Earlier this year Santander took over the sponsorship of the Boris Bikes TFL Cycle Hire Scheme from Barclays.
To mark the ‘official’ launch of Santander Cycles, drive cycle use, and promote the downloading of the Santander Cycle App, Posterscope and Carat created an innovative digital OOH campaign using  TfL’s cycle data and live feed technology via the Liveposter Platform.
From July through to mid August 100 Adshel Live screens across the central-London area, covered by the cycle scheme, will each site show a unique map pinpointing the nearest cycle docking station/s with real-time information on cycles availability to helping to encourage cycle hire.