São Paulo uses street artists to communicate important initiative to help the homeless

São Paulo has a significant number of homeless people on the streets. Despite numerous public shelters, many have empty beds every night. One of the reasons: the homeless do not want to abandon their dogs, which are not usually accepted in shelters. Now, the new units accept and guarantee space for the pets, but unable to communicate this to people who did not own phones, TVs or were not active on social media, the beds remained empty, while hundreds of people continue to sleep on the sidewalks.
To communicate this change to the homeless, São Paulo City Hall decided to create a new communication channel, with a direct impact. 5 different street artists, transformed the roof of viaducts, and underpasses, where the homeless people are usually found – especially at night before going to sleep –, in a direct and effective media, with the main goal getting those in vulnerable situations to have the opportunity to sleep with comfort, safety and dignity, without compromising their pets.
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Via: Ads of the World