Singapore Airlines Food Truck Serves Up Tasty Treats

To promote Singapore Airlines’ (SIA) 2016 Global Sales Campaign, MKTG launched a UK-wide food truck tour where two world-renowned Singaporean chefs served traditional South-East Asian curry dish Roti Jala to consumers across four cities in September. The activity toured between London, Birmingham, Bristol and Manchester across eight days, and was a huge success – thousands of consumers were directly reached by the activity and via social media, and the client was thrilled with the results.
sia-1 sia-2 sia-3