Singapore Kindness Movement aims to Spread Smiles

Singapore Kindness Movement has partnered up with MediaCorp’s OOH Media to launch this year’s Singapore Kindness Movement (SKM) campaign – “A Nation of Kindness Starts with One”.
“Mirror Mirror on the 6 Sheet panels”, is a creative concept used to convey this year’s Singapore Kindness Movement message, “If I can smile at myself, I can make someone smile today.”
Approximately 120 OOH Media’s bus shelter have been utilised to showcase the campaign which runs up until 8 October. These panels are each outfitted with a mirror and a note encouraging passersby to take a selfie using the mirror. For each selfie taken and posted online with the hashtag #nationofkindness, SKM’s  partner, Gardenia will pledge a loaf of bread to be donated to a needy family on the participant’s behalf.
Via: Marketing Interactive