Skoda introduces bungee jump experience to showcase safety feature

Front assist is a clever safety feature in ŠKODA cars that automatically stops the vehicle to prevent collisions. To demonstrate its functionality to a young audience, we placed an image of the back of a braking freight truck underneath a bungee jump site in a festival. This way the jumpers could literally experience the sensation of this feature without actually being in real danger. With ŠKODA Jump Assist we managed to stand out amongst the overwhelming amount of festival sponsorships, present ŠKODA as a cool brand amongst a young audience which was long overdue, and deliver our message in a moment that they won’t soon forget.
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