Sleeping Drunks Become Human Billboards

Just like many people around the world, the Japanese like to let their hair down by having a drink or two—or in the case for some, one too many.
The result is drunk sleeping—people who get so intoxicated, that they end up sleeping on the streets.
To shame these drunks, ad agency Ogilvy & Mather and Tokyo bar chain Yaocho have teamed up in a campaign that turns these people into PSA billboards.
Called ‘The Sleeping Drunks Billboard’, the sleeping drunks are framed using white tape and turned into streetside human billboards. The hashtag ‘#NOMISUGI’ is used to caption them, which translates to “too drunk”.
When members of the public encounter these impromptu billboards, they are encouraged to capture them on Instagram—shaming these people into behaving better and to drink more responsibly.
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Via: Design Taxi