Sneezing billboard reminds passers-by to get vaccinated against the flu

To remind people how important it is to get vaccinated and stay protected, the Ministry of Health installed a small alert throughout the streets of São Paulo.
Sensors were activated when passers-by came within promixity of the billboard, prompting a ‘sneezing man’ creative, complete with water spraying out to mimick a sneeze.
The creative then changed to remind the public to stay protected against the flu by getting vaccinated.
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Via: Ads of the World