Snickers saved Valentine's Day with "You're forgetful when you're hungry" billboard stunt

A Valentine’s Day experiential stunt took place at Waterloo station on the 14th, developed by AMV BBDO, Snickers and Primesight. Forgetting to buy a Valentine’s day card for a loved one can be an off-game moment for someone who’s a little hungry – and therefore forgetful – and so Snickers’ ‘You’re Not You When You’re Hungry’ campaign has swooped in to save the day.
This Valentine’s Day, Snickers lent forgetful Londoners a helping hand by running a special outdoor poster with the tagline ‘You’re Forgetful When You’re Hungry’ for three days across Primesight’s 16 Waterloo Domination billboards.
The stunt featured one special interactive 48-sheet featuring the words ‘Forgetful’ made out of Valentine’s Day cards which anyone could peel off and take away to give to their Valentine. Two of the panels provided sequential messaging, directing people to the special build panel.
The reminds passers-by that Snickers is on hand to help the hungry and forgetful on Valentine’s Day. On the days following, 15th February and 16th February, more cards were available on the poster, reading ‘Sorry I forgot. On the plus side, booking a restaurant should be easier. Happy Belated Valentine’s’.
What would we do without Snickers?
Via: Primesight