Société Générale wrap an entire tube to promote Rugby World Cup sponsorship

To drive awareness of Société Générale’s sponsorship of the 2015 Rugby World Cup, and in partnership with Exterion, PSI wrapped an entire Waterloo & City Line train wrapped for the first time.
The campaign which is running June 2015 – September 2015 includes window vinyls, bespoke seat cover designs and tube car panels.
The fully wrapped tube creative shows dramatic action photography of rugby matches, making an eye-catching impactful campaign and is a bold departure from their more traditional advertising formats.
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Robin Hall, Managing Director at PSI, said: “This pioneering advertising concept combined with the energy surrounding the Rugby World Cup creates an exciting opportunity for Société Générale. This unique format showcases dramatic creative and truly drives home brand awareness alongside Société Générale’s innovative and team spirit values.”
Jason Cotterrell, UK Managing Director at Exterion Media, said: ‘We’re delighted to partner with Société Générale and PSI for this innovative campaign. The Rugby World Cup is one of the most exciting events of the summer and this spectacular takeover will transform the journeys of City commuters and rugby fans alike, engaging and inspiring them as they travel through the Capital.’
Graeme Craig, Director of Commercial Development at TfL said: “London will welcome the Rugby World Cup this September and this train wrap will be a fantastic addition in the run up to the event. This partnership will generate revenue for us to reinvest back into our transport network to improve services for our customers while they see their rugby heroes on their day-to-day commute.”