South African Tourism is to launch a new experiential campaign featuring a giant vending machine in London tomorrow (24 February).
The stunt has been designed to promote the value for money South Africa can offer British holidaymakers. It will land in Waterloo for two days from tomorrow and is set to relocate to King’s Cross from 1-2 March.
The interactive vending machine will quiz players on the cost of experiences available in South Africa, with multiple choice answers provided.
The prizes, which will be dispensed regardless of whether the consumer got the answer right, have all been designed to showcase the diversity of experiences available in the country, and include biltong, a surfboard and an inflatable kayak.
Additionally, every passer-by that interacts with the machine will be entered into a competition to win a pair of flights to South Africa, courtesy of South African Airways.
Developed with agency BD Network, the activation aims to showcase the ‘favourable’ present exchange rate between the pound and rand. A social media campaign using the hashtag #RollingInRands will amplify the experience.
Tolene van der Merwe, UK Country Manager for South African Tourism, said: “We’re investing in this campaign to demonstrate just how much further your money goes. When on holiday in the country, you really are more valued in South Africa.”
Via: Event Magazine