Specle and Primesight set to revolutionise ad delivery for DOOH.
In a first for the Out of Home industry, Primesight, in partnership with leading technology company Specle, is to be the first media owner to offer DOOH (Digital Out of Home) advertisers the same certainty and security of ad delivery as print advertisers.
From September 1 2016, advertisers will be able to use Specle’s proven technology to manage, process and deliver all their DOOH ads to Primesight.
Specle currently works with the world’s leading agencies including McCann Erickson, KROW, Schawk, TAG Worldwide, Havas Worldwide, and VCCP. Many advertisers and agencies are familiar with Specle’s simple software, as it is widely established across the newspaper and magazine industry.
Key benefits of this new service include:
Immediate certainty that their static or video ad has been delivered securely, right up until the deadline
Automatically transcodes video to the required format
Advertisers can instantly see that their format is correct and via the screen preview
Easily repeat, replace and sub-copy content
Provides a full audit trail for advertisers of all ads delivered
Offers a simpler and faster process than their current, highly manual workflow
Integration into all of Specle’s workflows, including campaign manager
Mungo Knott, Marketing and Insight Director at Primesight, commented: “We are focused on offering our customers a fast, efficient and secure experience. This innovative partnership with Specle extends our ability to deliver effective advertising impressions across our growing OOH digital portfolio.”
Tom Beckenham, CEO and founder of Specle, said: “Specle is delighted to be working with Primesight, true innovators in DOOH. Specle brings true efficiency and certainty to the delivery and management of DOOH advertising. Now, our thousands of agency and brand customers can deliver video and static advertising with the same certainty and ease that they have for press and digital.”