Sports Experts reward those who take the extra step with discounts

To celebrate 50 years, the Sports Experts installed a thermal imaging device at a train station in Montreal, with the steepest set of stairs.
The public were encouraged to take the stairs as opposed to the escalators, and the device measured how much they much body heat they had generated afterwards, printing a discount voucher of the amount to be redeemed at a Sports Experts store.
[youtube width=”300px” height=”200px”]Place youtube video ID here[/youtube]
Via: Guerilla Blog