St Pancras Gets Exotic for 'Year of Mexico"

Mexico has transformed the high-footfall St Pancras Immersion Zone into an exotic paradise for passengers, as part of the activities of the ‘Year of Mexico’ in the UK.
Planned and booked with JCDecaux Direct Sales and Creative Solutions team, the campaign will last for four weeks, transforming the high-footfall St Pancras Immersion Zone into an exotic paradise for passengers.
Vinyl wraps covering the walls display some of the beautiful scenery that Mexico holds, while the creative on the floor has transformed the walkway into a lake.
Digital 6-sheets are playing several creatives, featuring different vacation stories which show off the country’s beauty hot-spots such as waterfalls, beaches, ancient heritage sites and exciting nightlife.
Ambiance sounds are also being played in combination with the visuals to enhance the fully immersive experience.
In addition to this, thousands of stunning model butterflies flutter along the walls, inviting travellers to pull off and take away with them as a souvenir.
Steven Dennison, Head of Creative Solutions, JCDecaux UK, said: “The St Pancras Immersion Zone is perfect for this campaign. It creates a fun and immersive experience for passengers and brings a little bit of Mexico to the heart of London.”
The Immersion Zone in this iconic station in London is part of an exciting campaign targeting the British public and tourists visiting London – part of the celebrations of 2015, the Year of Mexico in the UK.