Stella Artois brings to life view of Wimbledon perfectionist, Rufus the Hawk

Stella Artois offered tennis fans aerial view of Wimbledon, with 360° and oculus rift technology
To mark its role as the official beer of The Championships Wimbledon, Stella Artois created the ultimate experience for tennis and beer fans alike, which launched to coincide with the start of the nation’s favourite tennis tournament.
Taking inspiration from its new TV commercial starring legendary character Rufus the Hawk, who skilfully protects the perfect courts year after year, Stella Artois brought tennis enthusiasts an unprecedented Rufus-like view of the famous All England Lawn Tennis Club.
Using Oculus Rift and immersive 360° technology, Stella Artois created a series of ways for people to experience one of SW London’s most famous and celebrated views for a full multi-sensorial experience not to be missed as tennis fever grips the country.
One of these was a fully immersive and unusual Wimbledon experience at London Waterloo station where commuters could take part in the Stella Artois Perfect Flight experience.  The pop-up simulator allowed participants to fly like Rufus as they wore headphones and goggles for a fully 360°, multi-sensorial view of Wimbledon’s most famous sights, like the legendary feathered character himself.Captured using cutting-edge drone technology, ‘The Perfect Flight’ experience promised to make participants feel as though they’re spanning their wings and flying over the historic grass courts, past the jubilant crowds, and weaving in and out of some of the greatest tennis matches ever played.
The campaign was created by Posterscope, Vizeum and JCDecaux
Source: AbInBev