Stella Artois Cidre runs weather-activated campaign

Stella Artois Cidre’s digital OOH campaign delivered real-time, thermo-activated ads based on the temperature in a specific location. A bespoke scheduling system automatically turned ad spots on and off based on the results of a real-time weather data plug-in. So, when the system registered a two-degree increase in temperature (above the national average), Stella Artois Cidre content was displayed on digital screens in that specific location. The campaign was created by Posterscope, LIVEPOSTER and Vizeum.