Stella Artois Cidre’s digital OOH campaign delivered real-time, thermo-activated ads based on the temperature in a specific location. A bespoke scheduling system automatically turned ad spots on and off based on the results of a real-time weather data plug-in. So, when the system registered a two-degree increase in temperature (above the national average), Stella Artois Cidre content was displayed on digital screens in that specific location. The campaign was created by Posterscope, LIVEPOSTER and Vizeum.
Postimport http://ps-development.azurewebsites.net/wp-content/uploads/2017/09/Posterscope_Logo_White-2.png Postimport2013-06-13 11:53:282013-06-13 11:53:28Stella Artois Cidre runs weather-activated campaign