Sticker stunt on cars encourages public to be sun-smart

South Africa has the 2nd highest rates of skin cancer in the world after Australia, and has one of the highest rates of melanoma worldwide, as far as Caucasians are concerned.
At least 20,000 South Africans are diagnosed annually with non-melanoma skin cancers, and a approximately 1, 500 are diagnosed with melanoma. However, many South Africans dismiss marks on their body and are reluctant to get checked out, and are more concerned about the marks on their cars than on their bodies.
CANSA (Cancer Association of South Africa) aim was to raise awareness of this and encourage the public to be sun-smart. Stickers mimicking that of melanoma were stuck onto the driver’s doors of cars at the beach. Upon noticing the stickers and peeling them off, the vehicle owners would see a message with sun-safe tips on the reverse, which also served as a token for a free screening down to identify potential melanoma risks.
169 dangerous melanomas were identified but due to early detection, could be easily treated.
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