Storm Upgrades Coventry House

Storm has unveiled a new screen at its Coventry House site in London’s iconic Piccadilly Circus.
This new 48m2 advertising panel has a one-of-a-kind curvature that matches the aesthetics of Coventry House’s rooftop. The screen features Daktronics’ 13HD product, a through-hole LED technology with adjustable brightness that displays digital advertising even in bright sunlight. The screen also delivers contextual advertising that can be triggered by different factors, including weather and time of day.
Earlier this year, Storm and LG announced a three-year extension to their Coventry House site partnership, however Storm has the flexibility to offer Coventry House to other advertisers for tactical campaigns as part of the agreement.
Via: OMC