‘Subway libraries’ encourage reading-on-the-go

Students from Miami Ad School developed a smart concept that allowed people to read the first ten pages of popular books whilst riding the subway. Using NFC technology, commuters selected the desired book from a list of popular titles, read the first ten pages, and when finished were informed of the closest library location where they could access the rest of the book.
[vimeo http://vimeo.com/58161297]
Via: Mashable