Suumo: Shell We Move?

Suumo is the biggest real estate information agent in Japan. In this campaign Suumo via HAKUHODO Kettle Tokyo challenged an unusual customer – The hermit crab. Hermit crabs professionally seek out better houses throughout their entire lives. Suumo set out to design them the perfect house.
The campaign resulted in the beach and city becoming the brand’s live outdoor media; the hermit crab soon became the talk of the town. This promoted the message that Suumo provides comfortable housing to all its customers.
Video below
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Via: Best Ads on TV