TAG Heuer Sets New Benchmark for DOOH-Communication in Germany

Tag Heuer made headlines in the tech world last year when it partnered with Google and Intel to unveil the Tag Heuer Connected, the first product to enter the field of luxury smartwatches. To promote the new watch and present TAG Heuers engagement with german football culture, we used the Media Facade in Hamburg. Introduced and sponsored by the TAG Heuer Connected watch, live scores and tables on match days of the german Bundesliga are broadcast in real time. The TAG Heuer Bundesliga Content Sponsoring on Germanys 700sqm digital landmark sets new benchmarks in out-of-home communications and reaches the hearts of the fans.​