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Posterscope's 2016 Out-of-Home Predictions

Outdoor advertising is evolving faster than ever before. Never before has new technology been driving such massive change, not only in how we display ads, but also in how we plan OOH campaigns.
Posterscope’s predictions for what 2016 holds in store for out-of-home industry looks at ‘driving direct payment’, ‘a beacon of consumer engagment’, ‘real time service’, ‘advertising for the good of society’, ‘the connected content consumer’, ‘ad blocking’, ‘the role of Artificial Intelligence’, ‘the experience economy’  ‘personalisation at scale’and ‘click and collect’.
To read the report click here

Ocean Turn the Nation Red, White and Blue for Team GB During Rio 2016

Team GB has revealed details of its exclusive content partnership with digital out of home owner Ocean as it unites the nation behind the team prior to, during and after Rio 2016.
The deal will see Ocean turn the nation red, white and blue with “as live” sporting images are carried across its 180 premium screen digital portfolio in nine UK cities as the Games play out. The partnership extends content across those screens operated by Ocean’s sister company, Signature Outdoor.
Team GB is predicting another strong performance from the squad in 2016 – and every medal win will be relayed as it happens.
Ocean’s screens – including the colossal IMAX banner in London’s Waterloo – will turn from white to either bronze, silver or gold as the medal tally rises.  Accompanying exclusive media content will be supplied by Getty images, allowing the nation to celebrate immediately and together during each “Medal Moment”.
Team GB commercial director Simon Massie-Taylor said:  “This is the first time the British Olympic Association has partnered with an out of home media owner. Unique content, news, insight and updates generated from within the Team GB camp will keep the British public right in the centre of the Games experience in Rio across Ocean’s platform.”
Ocean marketing director Richard Malton said: “Being recognised as a true, live streaming platform is a real watershed moment for DOOH and exclusive content will be key in such high impact environments.
“Naturally we’re delighted to be working with Team GB in helping to recreate the excitement we all experienced in 2012 for the British Olympic team competing in Rio next year.”
Via: Outsmart 

Posterscope Brazil named official OOH agency for the 2016 Olympic Games

Out-of Home communications agency Posterscope  has been appointed by the Organizing Committee of the Rio 2016 Olympic Games to manage the Rio 2016 out of home (OOH) programme prior and during the Games in Brazil
It is estimated that approximately R$400 million will be invested in OOH media during the event.
Posterscope Brazil will support Rio 2016 Olympics and Paralympics Games and its sponsors with regards to out of home media. The agency will also advise on advertising placement restrictions in certain places, preserving the intellectual property of the Games and ensuring advertisers convey the correct brand identity of the event in their advertisements, in addition to offering the same opportunities to sponsoring brands. The company was selected by the Organizing Committee of Rio 2016 for its pioneering approach to out of home media in Brazil as well as throughout its global operations.
“We will put the Olympic values and spirit into Rio de Janeiro, not only in the sporting arena, but also by including the wider population. This is  a unique opportunity to explore the out of home media potential in Brazil, at the time when the world spotlight will be on our country, “says Marco Antonio Souza, managing director at Posterscope Brazil.
The OOH media of the sponsors and partner brands will occupy areas surrounding the sports facilities which are located in the regions of Barra, Maracanã, Copacabana and Deodoro, areas of Rio de Janeiro where different medals will be presented, and outdoor media in the airports in the five cities where football will be taking place.