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8 Outdoor secures 1-year contract with Emirates

8 Outdoor has partnered with Emirates, the Dubai-based airline, for a year-long domination of the Digital Out of Home media owner’s Heathrow Terminal 5 site.
The only exterior large format digital screen at the airport’s Terminal 5, the site is situated in one of the most prestigious locations at Heathrow, reaching an audience of frequent flyers and C-suite executives arriving into the UK. 8 Outdoor launched the full motion site in April 2017, with previous advertisers on the screen including Jaguar Land Rover, Vogue and Ralph Lauren.
Cennydd Roberts, CEO, 8 Outdoor, said: “As we continue to expand as the fastest growing out-of-home media owner in the UK, we are thrilled to see our premium Terminal 5 screen attracting new advertisers of this calibre. Its positioning and impact is perfect for a client such as Emirates, taking advantage of the large format brand fame a screen in this location offers. In addition, the flexibility of our digital out-of-home portfolio allows for powerful and relevant contextual campaigns – perfect for a year-long domination.”
Joanna Mikolajczyk, Business Director, Arena Media, said: “8 Outdoor’s Terminal 5 site is the latest addition to the Emirates long term holding strategy, which aims to bolster awareness at the key airports they fly from. Located at T5, the home of BA, it offers a great opportunity to showcase the Emirates routes and product offering to a key target audience.”
Via: OutSmart

8 Outdoor owner completes significant funding

The owner of 8 Outdoor, the UK’s fastest growing Out of Home media owner, has confirmed an investment of £11 million – the first from Asia into a digital-only UK Out of Home media owner. The funding will fuel further expansion for parent company SIS Digital Vision Limited, a market leader in Out of Home digital advertising and construction, with a growing portfolio of national and European screens.
The new multi-million-pound equity funding package from Sun Hung Kai & Co. Limited (“SHK”), an investment firm headquartered in Hong Kong, was delivered by Nash & Co Capital Limited, the specialist UK SME focused merchant bank. The funding process was led by SIS Digital Vision Limited’s first Group Chief Financial Officer, Darren Poynton, who brings over 15 years’ media industry experience to the role, having most recently been UK Group CFO at Havas Media Group. Previous roles have included UK CFO at MediaCom and European Finance Director at National Geographic Channels Europe, having started his career at KPMG, where he focused primarily on entertainment and technology clients.
The funding represents significant investment for 8 Outdoor, as it looks to build on its market leading position in UK premium roadside digital Out of Home. The company was founded in September 2015 and has since grown to be the UK’s fastest growing Out of Home media owner, with over 90 screens in 25 cities. It has recently embarked on its biggest ever trade campaign, focused around its flexible and cost-effective proposition to commercial partners.
Via: Outsmart

8 Outdoor appoints Alan Brydon as chairman

8 Outdoor, the UK’s fastest growing digital out-of-home media owner, today announces Alan Brydon has been appointed as chairman.
Cennydd Roberts, CEO, 8 Outdoor, said: “In just 18 months we have become the fastest growing digital out of home media owner in the UK market and we are now entering the next phase of our growth strategy. This team of hugely talented people will support our drive to put more screens in more cities to provide advertisers with more audience and more choice. We are ready to help our customers make the very most of the incredible benefits offered by our rapidly expanding UK estate of digital billboards.”
Alan Brydon joined 8 Outdoor in 2016 as non-executive board director and prior to this was chief executive at Outsmart. Brydon has more than 25 years’ experience in the media industry, during which time he has held senior roles at Havas Media Group, MEC and MPG. He takes over from John Story, who after completing a successful two-year tenure, returns to his principal role as major investor in the business.
Via: 8 Outdoor