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Admedia Expands Nexus D-48 Network to 50 Sites

Due to phenomenal success, experts in Out of Home advertising Admedia, have just announced the fourth roll out phase of Admedia Nexus – the dominant full motion D-48 network across top Motorway Service Areas.
By the end of March, Admedia Nexus will have increased from 30 to 50 sites and will strengthen its position as the UK’s largest digital full motion roadside network. The network originally connected Britain’s top 20 conurbations – with the upcoming expansion the uniform network of 50 sites will now connect the top 50 conurbations across Britain.
The expansion of the full motion D-48 screen network allows advertisers to take advantage of the huge increase of motorists travelling across Britain and stopping at Motorway Service Areas during the busy Easter period.
Families, one of the networks key audiences alongside SME, Travel & Tourism, Entertainment & Leisure, Motoring and CTN, use Motorway Service Areas as a vital stopping point during holidays and weekends. Various advertisers that have already taken advantage of the significant increase in family footfall include Paultons Park, Wall’s Ice Cream, 20th Century Fox, Tinc Stationery and O2.
 
Continuing to partner with the leading digital OOH technology companies in the UK, Admedia Nexus has used cutting edge digital technology to deliver dynamic and engaging content, including recent traffic data and weather-reactive driven campaigns by advertisers such as Virgin Trains and Highways England.
Phil Daniel, Admedia’s Managing Director of Sales and Marketing, comments
“We are thrilled to quickly react to market demand and expand the Admedia Nexus network even further to cover off the UK’s top 50 conurbations through Motorway Service Areas. Thanks to more and more in depth audience research we have been able to grow the diversity of our client portfolio and have seen brilliant campaigns utilise the full technical capabilities of our dynamic full motion network.”

Admedia Nexus Expands to 30 Sites

Following its launch in April earlier this year, Admedia have just announced the next roll out phase of Admedia Nexus – the largest roadside digital full motion network across the UK.
From October the Nexus network will increase from 18 to 30 key sites that connect the UK’s top 20 conurbations.
The dominant positioning of the additional 12 screens at the entrance of the busiest Motorway Service Area amenity buildings ensures the network effectively reaches the highest footfall areas.
Partnering with the leading digital OOH technology companies in the UK, Admedia Nexus uses cutting edge digital technology to deliver augmented reality, social media amplification, as well as geo and traffic data driven campaigns.
With 8.5 million motorists stopping every week, Motorway Service Areas directly reach core audiences including Family, SME, Travel & Tourism, Entertainment & Leisure, Motoring and CTN.
Campaigns since the launch have included a wide variety of advertisers such as Land Rover, Isuzu, Lucozade, 20th Century Fox, O2 and Renault.
Phil Daniel, Admedia’s Managing Director of Sales and Marketing, comments, “We are delighted at the rapid expansion of the Nexus network, which reconfirms our belief that there is a strong demand for dynamic full motion screens to reach our key Motorway Service Area audiences. With the recent dynamic copy from Virgin Trains and full motion content from Land Rover, we are seeing a significant increase in clients utilising the interactive digital technology to dominate our captive environments.”

Admedia Nexus Goes Live

Admedia have officially launched Admedia Nexus – the first large format landscape digital network to connect the UK’s top 20 conurbations.
The 16 full motion screens across top motorway service areas went live on the 10th of April, to coincide with the significant increase in motorway traffic during the busy Easter period. INRIX Roadway Analytics (2017) indicated that the Easter Bank Holiday brought a 28% increase in motorway traffic.
April’s launch of Admedia Nexus involved various campaigns from top advertisers including O2, Confused.com, Highways Agency and Paulton’s Park, who were able to take advantage of targeting a relevant and increased audience over the Easter period. As a crucial stopping point for millions of motorists each week, motorway service areas attract a range of key audiences including family, SME, travel & tourism, entertainment & leisure, motoring and CTN.
Partnering with the leading Digital OOH technology companies in the UK, Admedia Nexus uses cutting edge digital technology allowing advertisers to take advantage of dominant locations and long dwell times associated with motorway service areas. This maximises the opportunity for interaction, including delivering augmented reality and social media amplification.
Via: Outsmart
 

Admedia commisission an indepth study into SMEs

With the UK becoming the SME ( Small, Medium Enterprises) capital of Europe and many government-backed initiatives being put in place to support this growing area, Admedia recognised that SMEs are the ‘shining light’ of the UK economy. We also understood that currently there was currently no clear media opportunity targeting them so our desire was to find a way to harness this information and introduce them to our Out of Home opportunities.
We wanted to investigate how these SMEs live, travel and work to understand the best way of bringing new money to the Out of Home industry so we commissioned research in conjunction with BDRC Continental & Market Management, to conduct an in depth study.
The six month project looked at the following categories: Utilities, Commercial vehicles, Finance, Telecoms, IT & Business Services. It involved 1400 decision makers and confirmed that Motorways play a critical part of SME growth and business success.
The findings, which is are also backed up by Government data, highlight how widespread the SME population is, with 80% being based outside of London and over half of annual sales coming from outside of their local area- presenting a huge opportunity for Admedia.
It also reveals that Out of Home advertising is the media platform SMEs engage with the most, presenting a huge opportunity for the industry to reap benefits from this audience.
Results Highlights:
Over 100 pages of data of which highlights include:
– SME population is widespread, with 80% being based outside of London
– Over half of annual sales coming from outside of their local area.
– Motorways reach 70% of UK decision makers
– SME decision makers were most likely to consumer OOH media
– A recent Admedia SME campaign achieved an ROI of £6.40 per £1
Source: Admedia
 

Admedia launches new digital brand – Evolve

Admedia have announced the launch of Evolve, their new Digital portfolio.
The mission at Admedia is to continuously provide brands with interesting new advertising environments to help them reach consumers in new & engaging ways and through Evolve, Admedia now offers the chance to target the audiences they already excel in, via new, unique digital advertising opportunities.
Admedi’s press release says….
Evolve launches with two environments:
Introducing KWIK FIT TV
To maximise an advertisement’s reach (to capture another 5 million motorists) Admedia have added an exciting new environment to their portfolio- Kwik Fit TV- the UK’S number 1 fast fit group, with over 700 retail centres around the UK.
Admedia have partnered up with Kwik Fit to offer Digital advertising opportunities that reach consumers at a time where there are minimal distractions around them, providing real cut-through for brands. The sites are situated in new, ergonomically designed waiting areas, offering average dwell times of 40 minutes. 722 screens are situated across all sites, in urban areas nationwide, offering proximity to local high streets & gaining a new audience with high propensity to purchase.
The screens offer slick, impactful & effective advertising in a comfortable environment and whilst ideal for any motoring related product, they are also great for a range of other products such as travel, finance & telecoms. Ideal for multiple offers, exclusive campaigns, day part advertising, thermal advertising and much more
Introducing MOTORWAY TV
As  experts in advertising to a motoring audience through their  Motorway Service Areas Admedia can now offer large format, impactful digital advertising throughout their Extra motorway sites throughout London & South East.
The exclusive, digital screens are a result of over 100 million investment programme and offer a premium advertising opportunity within a busy retail environment. Offering high dwell times of over 40 minutes, combined with massive footfalls of over 1m every 2 weeks and you have the biggest digital advertising opportunity on UK Motorways.
Each screen is situated in high footfall areas of the Service Area, near key retail outlets and in proximity to dining & wifi areas- great for an audience who are relaxing or working.
Capturing an affluent ABC1 audience with a high percentage of businesspeople & SME owners, plus massive family footfall at weekends, the screens are great for a huge range of brands to advertise. From tourist attractions to films, to motoring or technology products, our screens will get brands seen.
For more details contact Admedia.