Posts

Ad Week Europe 2017: Getting back to what works

By Brad Gilbert, Account Director at Posterscope
Initially I struggled to write-up ‘what I found interesting’ at AdWeek. My initial reaction was there wasn’t a great deal of new things, nothing I hadn’t read about elsewhere from trade publishers, blog posts etc. I was disappointed and disillusioned. But then I realised there was no need to be upset; I didn’t need new things. My neophilia relaxed.
Hearing experienced heads, discuss tried and tested principles and how it relates to now was what I enjoyed and needed. This was no more apparent than in the Marketing Society’s Uncomfortable Conversation. Hearing Dave Trott is always a delight and reminded me that what he’s done in the past and continues to do now comes down to simple thinking we can all emulate. Marketing and advertising is not rocket science and it shouldn’t be anywhere near as complicated as we sometimes make it; it should however, make the complicated simple. Just read a couple of his books and writing and you’ll get it.
Hearing from Zaid Al-Qassab (BT) too lifted me up. He reiterated his stance on the current issue in marketing of two tribes (customer centric people that don’t know how to connect in the modern world alongside click harvesters who don’t understand customers) and how solving this divide is vital to marketing success. This wasn’t a fancy new concept but a point that persists and is important to act upon.
I like what these people have to say! They’re not talking about ‘revolutions’ that make the headlines but are instead focusing on simple steps to take to make marketing work (better). Not fluffy chat around the latest ‘ecosystem’ but persistent questions we need to ask like ‘what clients are paying for, what they’re getting and if it will work’.
I have come away from AdWeek more confident than ever of taking on a crap brief and calling it just that, in taking on those that snivel at the ‘traditional’ medium of OOH and telling them ‘hey, it still works!’ New things can be great but not all innovations work, and if they do they may not work in the same way for each client or campaign.
I found fitting AdWeek in around pitches and the day to day was more difficult than ever this year but perhaps more important than ever to get some much needed perspective on what actually needs to be done. I am breathing a sigh of relief I won’t have to research rocket-science to do good work.

What does the real-world have in store for advertisers of the future?

Posterscope hosts “Reinventing the real world” seminar at AdWeek Europe
Disruption is a familiar theme for digital but the new battleground though is embracing distruption in the real, physical world. The time and places where we spend 30% of our waking hours is the OOH space.  It is this space where the powerhouses and entrepreneurs of the digital economy see the real opportunity, as we are becoming an urban population.  Cities currently represent 80% of the world’s GDP and they are growing fast.  This is leading to new behaviours, travel patterns and changing how we interact with each other.
On Monday 20th March, Posterscope hosted “Reinventing the real world” with 4 panelists: Kenyatte Nelson, Group Marketing Director of Shop Direct, Nicky Bullard, Chair and COO of MRM Meteorite, Katie Dulake, Head of Brand and Marketing of TSB and Paddy Earnshaw, Chief Customer Officer at Doddle. The session was chaired by IAB CEO Jon Mew.
Our key speakers, discussed in a live panel how successful brands will need to consider how they navigate the every-changing landscape of the real world and how they can build new and different customer relationships. Topics included how to create a real world presence, the importance of location and enhancing the use of OOH as a positive disruptive medium.
Kenyatte Nelson discussed how brands can make use of both the physical and digital space to better serve consumers and give them what they want and need. This was an idea supported by Paddy Nelson from Doddle, where the crux of their location-based business, “is to give people back time, which is a valuable commodity” and is an example of positively disrupting the landscape to create a useful service for their customers.
Nicky Bullard, Chairwoman at MRM Metrorite echoed this, saying “disruption is only good when it’s not interruption”, and urged brands to question how they can fit seamlessly into their consumer’s lives. “Something I would like to see in the future of OOH,” she continued, “are all billboards becoming interactive shop windows, where I can order something in my size with the touch of a button.”
Finally, Katie Dulake from TSB, gave her views on the importance of brands reinventing themselves, especially in the banking and finance sector where they face great competition from Fintech, saying “We [TSB] have a mission to be different and innovative,” offering customers services both digitally and face-to-face which Katie mentioned TSB’s younger customers still find important.

Advertising Week 2015 NYC: Attendees from Posterscope UK and USA give their views

Advertising Week 2015 NYC: Targeting the Micro-Moment, Programmatic Planning and a Cross Dressing Robot
By Samantha Brereton, Client Director, Posterscope UK
It’s Monday morning and Times Square is buzzing – but this time it is not just filled with tourists. thousands flock to the many events in the area for the start of Advertising Week USA. AdWeek USA proves Americans don’t do things by halves – it’s like AdWeek Europe on steroids. Now in its 12th year, it operates as a well-oiled machine as brands vie for the attention of marketers with freebies, parties and even job offers (check out MECs ‘Live Hire’ event). Almost four times the attendance of AdWeek Europe and nearly 1,000 speakers make up the eclectic and highly entertaining four day schedule.
Although the programme is busier than its European counterpart, the hot topics and buzz words draw close parallels to our market. Unsurprisingly, the big tech companies start the week with new announcements. Google launched Customer Match which offers advertisers the ability to upload email lists of valuable customers and have these matched to consumers who are signed in to Google platforms such as Gmail, YouTube and Search. This is all part of Googles aim to target “consumers in the micro-moment”. YouTube also announced it would make all ads shoppable and Facebook have launched a new buying platform of TRPs (Target Ratings Points) which aims to make it easier for TV buyers to plan, buy and measure Facebook ads.
What does this mean for OOH? Google knows better than most the value of relevance and personalisation and this is a move to create deeper connections with consumers in the right moment. With 60% of internet time being spent on mobile in the UK this ‘moment’ could very well be happening OOH. New OOH data and mobile partnerships as well as real time DOOH capabilities allow us to tap into this micro-moment like never before. We should closely monitor how the consumer responds to and interacts with this type of personalisation to ensure we can find the right balance to capitalise on this with OOH media. As quoted by Alex Amado, VP of Experience Marketing for Adobe “It’s creepy when you feel like you’ve been targeted–when it’s aggressively personalized is when it’s not of use to the user.” So with OOH we must ensure we create personalisation in a positive way. Utilising the mobile interface is one way to have a one to one conversation with consumers while they are OOH.
YouTube’s push towards shoppable ads across the board is a nod to consumer’s expectations for immediacy. OOH and Mobile get closer to the point of purchase than any other media and shoppable OOH ads are very much possible today. With the proliferation of contactless technology this is only likely to increase in the coming year. New technology will allow us to speed up the process from consideration to purchase with OOH media and therefore could be an area to watch for retail clients.
Facebooks launch of TRP buying seems to be an aggressive move to target lucrative TV budgets. TV spend is still higher that Digital in the US and thus provides a golden opportunity for Facebook to increase profits. In the UK, digital will this year reach over 50% of all ad spend and digital providers will continue to target traditional media budgets. Is this a threat to OOH? I think quite the opposite. £65 million is being invested by OOH media owners into DOOH this year and networks are becoming increasingly sophisticated. Its highly likely cross platform/media digital approaches will become much more prevalent moving forward and the OOH industry is in a strong position to take advantage of this.
Content and Data were once again huge areas of focus across the four days, but given they are so well documented, I decided to focus my attention on two alternative areas of interest. The first, which is timely for the UK OOH market, is programmatic. The second is just really cool, albeit scary; artificial intelligence:
Programmatic:
A whole three day schedule of events the ’OMAA Programmatic Display’ was dedicated to exploring the future of programmatic under the headline topic: From Automation To Storytelling: Solving For Display. Programmatic is a huge focus in the USA and there is a real push to extend this beyond the realms of online into more traditional formats such as TV and OOH. Although in its infancy, OOH and TV are already traded programmatically in the US and budgets allocated to this area are set to grow hugely across the board. With the addition of new media in the programmatic space the need for greater cross platform integration rises. There was much debate over whether omnichannel planning is the way forward and although still a fair way off becoming the norm, the general consensus was that type of approach will be needed in the future. As we are on the cusp of launching programmatic OOH in the UK, lessons from the USA point to the crucial need for collaboration with this movement to be spearheaded by OOH and digital specialists alike. OOH planners need to quickly equip ourselves with the skills and knowledge required to earn a seat at the programmatic table.
 Artificial Intelligence (AI):
The final area of focus, and probably the most interesting was a talk from Yasuharu Sasaki, Executive Creative Director at Dentsu entitled “Will AI Disrupt Creativity Produced by Humans?” Many have predicted when the singularity will come. Some say 2030, some 2045 – either way, the thought that AI will surpass the human brain is worrying! In an industry where creativity and innovation is what we do, Sasaki’s hypothesising on whether our jobs will still be needed, or whether human creativity will become redundant had the rooms attention. The good news is, Sasaki predicts human creativity will still very much be needed in the future. But it comes with a warning – robots will soon become incredibly powerful and will be able to learn human creativity so they will likely beat our ‘mediocre’ ideas. But so long as we up our game and strengthen our creativity we will be needed long into the future – after all only human creativity can create new innovations.
Denstu are developing some fascinating AI projects in Japan including Pepper, a robot whose sole purpose is it communicate with and entertain humans and can be purchased for a mere £1,050. Pepper has been bought for personal use as well as commercial becoming the world’s first robot to work in a Tokyo Bank. They have also created a number of products for marketing purposes. Matsukoroid was an AI robot ‘double’ created to look and behave exactly like a famous cross dressing talk show host in Japan. At a cost of around £55k to produce, this stunt created huge amounts of PR and an impressive ROI. IBM Watsons ‘Chef Watson is another example of marketing related AI where the supercomputer learns and creates crazy recipes that the human brain may never have thought of – like chocolate sushi.
So what does this mean for OOH? Posterscope are already exploring AI in posters in the UK with a recent launch of a DOOH site that could learn and adapt to human responses – this allows for greater efficiencies in serving relevant content. But what next? Dentsu are exploring the emotional side of AI and this is something that could have fascinating applications in media. In a time where connecting with the consumer on a personal level is something many marketers are striving for, could we build AI into digital screens or experiential events that could actually interact with consumers on an emotional level giving them a positive but completely individual experience? This is all technically possible today but the question is whether UK consumers are ready for this type of innovation?
My final thought: Advertising Week has just announced the launch of Advertising Week Asia 2016. The UK are years behind Asia when it comes to adopting these types of technologies but it won’t be long until some of the ‘less crazy’ ones appear on our shores. I predict AdWeek Asia will be a conference like no other – where you will see these new technologies and their applications to media first hand. If you are lucky enough to get to AdWeek Asia I’m confident it will blow your mind!
New York Advertising Week : by  Louise Coshan, Supervisor, Account Manager, Posterscope USA
After my taster of Advertising Week earlier this year in London, I was eager to get my name on the list to attend as many events as I could in New York. Having moved to this great City in June, it still surprises me how much of a brands media spend is portioned to OOH advertising in the USA with the medium often being viewed as secondary to the likes of TV, Digital and Print.  We recently saw a YOY increase to OOH media spend, so is this set to change?  With that in mind, I was intrigued to see the trending topics of discussion and what this could mean for OOH planning and buying going forward.
The week kicked off with a splash of red, white & black from the OAAA (Outdoor Advertising Association of America) with the launch of their campaign, ‘Feel the Real’.  This was used to target media agencies and planners, whilst making a larger call to the public to engage with the real world.  As well as championing OOH as a real medium that reaches real people to drive significant digital engagement, it was also challenging the media industry to think about ‘How real is digital?’  This campaign demonstrates the impact that OOH sites can have to create engagement and complement digital marketing, especially the growing mobile market.  A great conversation starter for the week ahead, I think.
As we move into the era of ‘audience buying’, understanding a brands audience has become more and more important for all media budgets need to be accountable.  Carat’s insight and in-depth study on ‘The Millennial Disconnect: If you’re Not Winning with Millennials, You’re Just Not Winning’ definitely inspired and made me think how the innovation that is continually evolving within the OOH space could create great opportunities for brands to engage with this hard-to-reach audience.
Carat’s research showed how marketers’ current strategies only effectively reaches 42% of this group, so the “hyper-connected, optimistic, digital extrovert” stereotype that has been associated with all Millennials isn’t the whole picture.
They highlighted that although media and tech has shaped this audience there are several segments that form this audience.  So digital is not the only way this audience want to be spoken to.  We have moved from that Mad Men age, where people trusted a brands message to a time where people work harder than advertising.
We now trust people and their conversation and enjoy being part of it. DOOH now allows brands to broadcast a consumer’s comments and brand experience through photos or social media conversation, and also update a screen through a Live Feed.  This is a great way to build trust through conversation and understand this key audience more and should be a consideration for brands going forward.
While we are on the subject of segmenting audiences, Programmatic was a topic that could not be missed over advertising Week calendar. The OMMA (Online Marketing Media and Advertising) held a 3 day advertising week event dedicated to the subject. The first panel I attended was ‘People, Not Pages: What Does “Buying Audiences” Mean for Media and Marketers?’
This discussion focused on the fact advertisers are now looking to find and buy audiences, data and programmatic technologies and allow this approach to targeting.  Online has always been a strong medium for audience buying.  But, with the access now to more data being heavily supported by mobile, we move to a time where ‘Location is the new cookie’.
With OOH buying being extremely location driven, this is an exciting time to be looking at OOH and DOOH buying as the market begins to evolve and move towards a more flexibility.  This will of course make a time of change for media buyers, planners and owners. But, it’s something all parties will have to embrace to allow OOH to keep up with consumer behavior and their relationship with brands.
Posterscope’s CEO, Helma Larkin, joined the discussion for ‘Automating the Next Frontier’ which focused on Programmatic buying capabilities across multiple platforms.  Programmatic OOH buying is being pioneered by Posterscope at the moment, and we are already seeing brands add multiple touch points to their media plan considering the target audience and timing for a brands messaging.
As well as reaching the right audience at the right time through media placement, creativity will also need to be a part of this to ensure we are adding to the consumer experience making the message as timely and contextual as the media buy. The subject of ‘Ad Blocking’ was a big part of this conversation and the need for a mix of strong creativity and media placement.
If the content delivered is relevant enough, will consumers block brands or welcome their content? Following the Millennial insights that Carat shared the later certainly seems the case and more context will lead to a more trusted market place for consumers.  It seems that there could be certain segments such as the tech savvy millennials that would ‘Ad block’ making it difficult for online to reach these audiences?  Could this be where OOH is considered for brands to cut through the cluttered market and help make digital media become ‘real’ to achieve more effective brand messaging.
John Montgomery, Chairman GroupM, led the discussion for ‘The Rise of the Audience.’  He looked at the future of a market being driven by both digital platforms and a data and how it is moving away from buying just media but audience.  It terms of how this will work for clients and media in the future, Programmatic really is about making the media work harder to deliver the message to the audience.  It shouldn’t be thought of as saving money but fitting into the clients business. There will be some brands that will need to build audience delivery over time still.
My final session at Adweek that I was blown away by, was some of the new technologies and projects that Yasuharu Sasaki, Executive Creative Director at Dentsu shared in his seminar on “Will AI Disrupt Creativity Produced by Humans?”  From seeing Pepper, a Robot that can guess how humans are feeling and responds to emotions based on gestures, to a complete robot replica of a TV Presenter that helped to build their fame and became a celebrity in their own right.
This session left me thinking, ‘what is the art of communication going to evolve to?’ What was once the future, is almost here where screens can deliver a personalized message – ‘Minority Report Style.’ But, is that really what consumers want to see?  Thankfully, Yasuharu did leave me with some reassurance by summing up his discussion with communication. I couldn’t agree more. Having recently been given the great opportunity to move to New York from the UK, I’ve realized now more than ever how important quality-daily communication is to me.
Technology has completely supported my move, allowing me to stay in touch with loved ones in the UK via many platforms.  So, as we wrap up Advertising Week NYC in the traditional media way of enjoying a cocktail at Soho House amongst the chatter of real, face to face, conversation (maybe a social media post to share my activities was involved!). I’m left with the thought, ‘if we can get the mix of data, how we use technology and content as good as my Gin & Tonic, I’m sure we’ll have a happy party of people trusting and enjoying a brand’s conversation.

Let's get Ready to Rumble – The industry's view on Posterscope's Adweek session.

Let’s get Ready to Rumble’ was a one-off battle-of-the-brands event hosted by Posterscope to find the creative agency best able to exploit mobile & digital OOH media, fully realising the power and potential to target consumers out of the home. Three agencies, VCCP, Adam&Eve/DDB and M&C Saatchi had ten minutes to pitch their creative digital-out-of-home ideas for the client brand of their choice….and it was the audience that decided the eventual winner was to be Adam&Eve/DDB.
Folowing the session we asked the OOH industry what they thought…
[vimeo width=”300px” height=”200px”]123972937[/vimeo]
 

Adweek – Two Inspiring Sessions, by Jessica Bee

AdWeek 2015 did not disappoint, jam-packed full of opportunities to see fantastic discussions, debates and talks, it was often a head-ache deciding what not to see. Having had the opportunity to attend six sessions; two really stood out for me. Both resonated because they were immensely frank about two (highly different), often whispered, subjects in the advertising industry.’ Behind The Pitch’ spoke openly about the closely guarded and often maligned pitch process  and ‘The Diversity Delusion’ hit head-on the challenges and successes of where our industry stands today in ensuring we create the best work and nurture the best talent regardless of race, sex or age.
Behind The Pitch:
When you think of the Post Office, you think of tradition. As a child going in with unbridled excitement to collect a parcel, as a teen exchanging your tired English notes for a currency you couldn’t pronounce for your first parent-free holiday, or accompanying your granny to laboriously order a book of second class stamps for the yearly Christmas card onslaught. But whilst our notion of this bastion of British society is extremely precious, The Post Office’s approach to pitching their business and indeed their approach to their business itself is as forward thinking as they come. ‘Behind The Pitch’ sought to demonstrate how their pitch process differs and involved the three key stakeholders – The Post Office’s Head of Marketing Keith Gulliver, the agency, DLKW, led by Jamie Elliott and the business consultant Red Salt’s David Meikle, who, when framing the approach, put brilliantly ‘if you always do what you’ve always done, you always get what you’ve always got’.
Most of us have worked on pitches; some exhilarating and fast-paced where your best thinking and work come together in total team alignment, some long and heavy-going where the thought of putting another buzz word into a PowerPoint presentation makes you physically twitch, and you haven’t eaten anything that hasn’t arrived in a bag in several months. The Post Office wanted to centre on setting clear goals and a shared process before the work even begun, in order to get the best results and ultimately appoint the right agency for the job. Despite the length of the process (9 months in total), they put clear milestones in the decision process. Starting with the initial RFI involving 10 agencies, which Keith Gulliver put wonderfully as ‘The Goldilocks Test’, and which called for a simple response to understand whether the agencies’ size and outputs were right for The Post Office. This reduced the candidate list from 8 agencies to 5.  The next stage involved a gruelling interview process of challenging questions (including who was the most influential marketeer of the 21st century…). The final part became a real ‘final’, with a small shortlist who could feel that this last major investment in the pitch was worthwhile. All too often agencies can feel like the goal posts shift, but this ensured everyone was clear from the get-go. Jamie Elliot used a great analogy when he said that pitches can sometimes feel like 3 types of relationships – some a one-off physical transaction, some just a short-winded fling and some, like this one, a serious and long-lasting partnership.
This session really highlighted the need for both a moral and business focused ‘contract’ in pitches – for example, The Post Office and Red Salt recognised that part of the pitch would take place over the summer holidays. Therefore, to respect the human investment made in this process, they deliberately avoided setting key deadline during August, so the agency pitch teams could elect to take a break with their families. This set a level of respect between client and agency from the outset.
Another key differential for this pitch process was the fact that the RFP was a live brief. This meant the agencies had to develop real work that answered a real business problem. The Post Office therefore had a proper stake in the pitch – they had to run with the work they chose and to a real deadline. It meant that instead of agencies throwing everything into the ring and hoping something stuck, there was the opportunity to forge the relationship and the work for both the present campaign and also develop long-lasting ways of working.
The panel was open, honest and did not shy away from difficult themes or questions – whether that was DLKW speaking frankly about the chemistry meeting not going well, Red Salt explaining issues of procurement or The Post Office discussing how they worked with Red Salt to help shape the process. Having taken part in a variety of pitches recently, Behind the Pitch re-established to me that at the end of the day we are all human and so are our clients. By humanising the process, we stand to get better, longer-lasting and respectful relations from both sides of the line.
The Diversity Delusion:
Set in the beautiful St James’s Church, ‘The Diversity Delusion’ was chaired by Lopa Patel MBE with an expert panel made up of Tracey de Groose (UK CEO of Dentsu Aegis), Robin Wight (President of Engine), Shelina Janmohamed (VP of Ogilvy Noor) and Professor Binna Kandola OBE. Speaking candidly, they discussed how diversity is being addressed in the advertising industry and particularly how there needs to be more value attributed to difference.
Tracey de Groose kicked off the discussion speaking about gender and women in advertising, sharing the dire statistic that just 6% of creative teams are women and how this can lead to society, portrayed through the lens of advertising, as being distinctly male-biased. Robin Wight, eminent in his fantastic purple coat, explained that to deliver great creative work, there is a necessity to look to the E-S theory and disseminate that the empathising brain (the inherently female brain) is not just needed here but has a larger part to play than the systemising (and more male) one. From a gender perspective in leadership however, there was good news, 5/10 of the leading media agencies in the UK are now run by women, something that was unimaginable even just ten years ago. Whilst diversity from a gender perspective is most definitely WIP, there has been progress made and leaders like Tracey de Groose attest to this.
Moving the discussion to ethnic diversity, there were some shocking statistics on how little multiplicity we actually have in our industry – just 13% of our colleagues are from ethnic backgrounds. From the audience, a comment regarding the seeming ignorance of agencies to the power of the non-white pound raised the extremely pertinent question of ‘why aren’t more agencies creating mixed-background creative and media teams in order to really communicate to this audience?’ Robin Wight who heads up the charity ‘The Ideas Foundation’, dedicated to increasing diversity in the creative industries, explained that we need to ensure that advertising as a career is communicated to younger kids in more diverse schools, so they know what it is and that they can be a part of it before they become shaped and formed for other, perhaps more, stereotypical career paths. He asserted that pre-apprenticeships for 14 year olds enliven kids to get the creative bug and gain the confidence to pursue a career in our sector. Shelina Janmohamed explained that the classic career paths such as law and accountancy may still merit more highly for Asian parents than creative arts.
The entire panel agreed that for an industry rooted in communication, communication was the issue for diversity. Within our agencies, often these subjects are more whispered than shouted about. Great work that is inclusive and diverse needs to be celebrated to prove what we all know – there is huge value in difference.
For two totally different reasons, these sessions made me really reflect, which is often challenging sitting behind your computer with your set routines and ever-growing to-do lists. AdWeek provides an opportunity for all levels and disciplines to get out from behind it and expand your mind, your network or, most probably, both.

Why It’s A Good Idea To Go To This #AWEurope £100k Giveaway By Doug Zanger, Director of Social and Marketing of Advertising Week Europe

Doug Zanger, Director of Social and Marketing of Advertising Week Europe,  comments on Posterscope’s ‘Let’s Get Ready to Rumble’ session at Advertsing Week Europe.
“OK, so I’ll admit that the headline on this is a bit deceiving. It’s actually not link bait (yeah right, Doug) — but just hear me out a bit.

First off, this is a cool thing that Posterscope is doing. Essentially, they are pitting three top London agencies to compete for £100k of out-of-home space. This competition includes adam&eveDDB, M&C Saatchi and VCCP. They will give their pitches to not just the fantastic Claire Beale, Editor-in-chief of Campaign — but to the entire audience. Each agency has a whopping 10 minutes to pitch and we will all decide who walks away with the (OOH) loot.
What’s really interesting to me is that this is an excellent way to see how pitches, especially under this amount of pressure and with so much at stake, are done. Most of us are in positions now where we are either 1) directly involved in pitches or 2) could continue to learn how pitching skills could be most beneficial for the work we do. I know that I’ve watched pitches in the past where I’ve taken literal and mental notes. I’ve seen what works and what not to do. All of that has been filed away for those times when I need to make certain points or pitch an idea to the team.
In fact, I just got done voicing this book on pitching for a friend, and I can’t tell you how nice it is to glean some real wisdom and perspective from those who are in the trenches day in and day out. What’s great about this event from Posterscope is that we’ll all be able to see this interesting microcosm of preparation, execution and the ability to adjust on the fly. Something always seems to happen in a pitch, no matter how prepared we are — and just seeing how it can all come together, even in the face of adverse moments, is quite useful.
The other thing here is that these three agencies are really, really good. I have a feeling that more than a few of us may purloin an idea or two (or 10) and sort out how it might be of benefit to the work that we all do. That’s not to say we’ll flat-out steal the ideas, but it might very well give us all some additional inspiration and allow us to think a little differently about OOH and digital.
Sure, someone in the crowd isn’t winning £100k, but we will all walk out of there with something just as, if not more, valuable. Think about it, when it comes time for our own pitches, we can be confident in knowing that we are pulling from resources that can get deals and ideas closed.
And that could very well be worth that £100k — and then some”
Let’s Get Ready To Rumble! £100k Giveaway! presented by Posterscope is Monday, 23 March at 10:30AM on the YouTube Stage at #AWEurope.
Via: Advertising Week Social Club
 

Portfolio Items