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JCDecaux Airport UK reveals Heathrow Airport VR exploration

JCDecaux Airport UK, with help from virtual reality specialists Visualise, have released a VR experience allowing users to explore Heathrow Airport in 360 degree video.
The work looks to hit home the scope and effectiveness of the advertising installations at the airport by offering a physical tour through the immersive medium of VR.
The content can be viewed on Samsung Gear VR headsets and JC Decaux’s YouTube page.
The activity was initiated to put potential clients in the shoes of the airport’s many commuters, all of whom are potential customers.
Alan Sullivan, managing director of JCDecaux Airport UK, said: “We are delighted to have worked with Visualise to produce such an innovative, ‘media-owner-first’ virtual experience.
The airport is a unique environment with key advertising benefits that can be extremely difficult to showcase in real life due to time and security restrictions at the airport. We can now make it possible for potential advertisers to understand the benefits in an impressive and impactful way without having to leave their office.”
Henry Stuart, founder and chief executive of Visualise added: “This project really showcases the power VR can have when it comes to marketing and advertising a project or service. We utilised a raft of technologies to deliver the experience required to really highlight the powerful message advertising in an airport can offer.”
The series takes viewers through check-in, departures and arrivals.
Video below:
[youtube width=”300px” height=”200px”]WY8Z5jyEGWk[/youtube]
Via: The Drum 

Airport Media Win Luton Airport Contract

London Luton Airport (LLA), the fifth busiest passenger airport in the UK announced today that it had appointed Airport Media, to operate its entire media estate with immediate effect.  Airport Media was established last year by Tom Goddard, Chairman of Ocean Outdoor and DigiCom OOH, to offer major UK airports a new, pure-play sales and management service, delivering unique out-of-home (OOH) media opportunities.
LLA’s passenger count increased by 17% to 12.3 million in 2015, with four new airlines joining and 20 new routes opened across Europe, Africa, Asia and North America.  The airport is currently undergoing a significant transformation as a result of £110m investment by its owners.  This includes an expanded, modernised terminal building and improved access by rail and road.
Rupert Lawrie, Commercial Director at LLA said: – “We are delighted to join forces with Airport Media, who have demonstrated a fresh and innovative approach, with an in-depth understanding of the digital and OOH media space.  They join us at an exciting time with the airport transformation programme taking shape.”
Sarah Parkes, Managing Director at Airport Media said: “We’re very excited to partner with London Luton Airport as part of our expanding network. Working together, we will upgrade and transform the advertising estate in line with the terminal redevelopment. This will enable us to provide exceptional opportunities for advertisers and deliver innovative advertising campaigns that will further enhance the dynamic, premium environment.”
Via: Outsmart 

Heathrow’s Digital Upgrade

London Heathrow, Europe’s busiest international airport, has undergone a complete upgrade of its digital network. JCDecaux Airport have installed 181 brand new digital screens across terminals 3, 4 and 5 to bring them in line with the cutting edge technology used in terminal 2, Heathrow’s newest terminal.
The DAPS, digital airport panels, have increased in size to an unmissable 70 inches, giving the departure lounges a refreshed vibrant feel and offering brands a fantastic platform to broadcast to the influential airport audience. As well as upgrading old screens, the DAPs network has also been extended to include 42 new locations across terminals 3 and 4.
One of the most significant developments in the upgrade project was the installation of 19 iVisions in the terminal 5 baggage reclaim hall, replacing the old 6 sheet units. Through their fantastic sight lines and synced digital this network of 80 inch screens offers a truly immersive opportunity.
These state of the art screens offer dynamic digital capabilities, enabling advertisers to tailor content to specific audiences, events or environments by utilizing live data streams. This allows for greater flexibility, creativity and impact through contextual and relevant messaging, proven to be more memorable for the audience. This is an exciting time for advertisers at Heathrow as the upgraded digital network offers them the chance to connect with the audience in a new and different way.
Heathrow hosted a world-first dynamic digital campaign in April 2015, in which Heathrow Express and DOOH.com combined 5 live data streams to create a real-time journey comparison generator. Utilizing real time data is becoming easier and increasingly popular with advertisers, and something we hope to see more of at the airport going forward.
Via: JCDecaux 

Amsterdam Airport Baggage Car Gets Lost in Antwerp

A baggage car from Amsterdam Airport Schiphol gets lost like a tourist in Antwerp. It’s an advertising stunt for Schiphol because “Schiphol, is closer than you think.” Especially for people in Belgium who are accustomed to depart from Belgium Airports. The baggage car is driving through the main square, attracting all kinds of attention. The Dutch driver goes around asking how to get to Schiphol. Some people were helpful with instructions.
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Via: PR Examples

Airport Media Ltd Takeover Gatwick Airport's Media Sales

Airport Media and Eye Airports are pleased to announce they have reached a collaborative agreement that will see Airport Media take over the running and full operations of Gatwick Airport’ Media Sales, with immediate effect. This agreement will facilitate the entire Eye Airports London team, including Sales Director, Ged Weston and Operations & Development Director, Mark James, transferring over to Airport Media, to be led once again by Sarah Parkes.  Sarah will remain involved with DigiCom OOH and will hold a dual Managing Director role across both companies.  Whilst the two companies will share resource the sales teams will be separate in order to maintain a ‘pure play focus’ for both brands.
This development comes straight after Airport Media’s recent appointment by Manchester Airport Group, to handle and operate their four Airports; Manchester; Stansted; East Midlands and; Bournemouth. All bookings at these facilities became Airport Media’s responsibility as of October 1st.
Airport Media was set up by Tom Goddard, Chairman of Ocean Outdoor and DigiCom OOH, as a new sales and management operation.  Bringing a fresh and innovative approach, Airport Media will offer a digital-centric premium media service, for major airports in the UK.
Tom Goddard, Chairman of Airport Media, said:
“The early transfer of Gatwick Airport will enable Airport Media to fast track the launch of its exciting new offering. We are delighted to welcome the whole team on board under Sarah’s leadership. Sarah brings her expertise and knowledge of the airport environment underpinning Airport Media’s commitment to creating a premium, digital-centric media offering.”
Andrew Walker, CEO of Eye Airports commented about the transition:
“I am proud of the impact that Eye Airports has made on the UK airport advertising industry, and pleased the early transfer of Gatwick’s Media Sales to Airport Media will allow the team to build on what we have already achieved. This will allow Eye Airports to focus on its historical specialty – developing the airport advertising opportunities at most of the UK regional airports.”

Clear Channel deploys LED screens in three Norweigian airports

Clear Channel Norway and display maker Absen have worked together to deploy large advertising screens in three Norwegian airports.

The biggest, at 57 square metres, is in the arrivals baggage hall at Stavanger’s Sola airport. Bergen’s Flesland has a 20-square-metre display in the departures lounge, while the arrivals baggage area is again the screen’s site at Trondheim airport in Vaernes, with a seven-square-metre installation. They all use Absen’s AI03 3.9mm pixel pitch LED panels.

“The Stavanger installation in particular was a wish from [Clear Channel, or CCN] to install a high-resolution, high-impact screen for the end user, in an attempt to satisfy and attract high-profile advertisers,” said Absen’s European managing director Ruben Rengel.

“The 57-square-metre screen not only gives a great opportunity for advertisers to get their message across, it serves as a fantastic reference for CCN expertise in providing state-of-the-art digital signage solutions.”

Clear Channel holds the digital signage contracts for seven airports across Norway, but until now has generally opted for LCD technology.

However, with the new LED displays, “image quality on the screen is undoubtedly one of the best we’ve seen in the world”, said Jonas Michael, head of digital development and operations at the outdoor media owner.

“We have tested a lot of brands and we realised that Absen had one of the best-quality LED panels on the market at a price that is competitive, so the decision to deploy LED screens of various sizes for these airport projects was a no-brainer.”

Absen also recently supplied the display technology for a video wall in the metro system of Oslo, the Norwegian capital.

Via: Screen Media Mag

Humanoids took over airport charging stations giving travellers a jolt

Picture this — you’ve arrived at the airport and are in a slight panic because your smartphone has 6% battery life left. You bolt to the free charging station scouting for an open outlet and notice a few of the plugs are already occupied — by humanoid ROBOTS?! No need to be alarmed folks… this was just a clever collaboration between Clear Channel Airports and Monster Media to engage travellers at Atlanta’s Hatfield-Jackson International Airport and get them excited for AMC’s drama series, “HUMANS.”
The experiential activation had actors pose as life-sized robots, appearing to “charge” alongside other devices. A digital display above the outlets ran scenes from the new show.
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Source: iheartbillboards / Clear Channel

Airlines Look to Beacons to Improve their Internet of Things Infrastructure

Aviation technology firm SITA reports in its latest Airline IT Trends Survey that 44% of airlines will leverage beacon technology to improve their services and connections with customers by 2018.
Most airlines currently use beacons in the check-in area, in transit zones and in certain areas of the airport where passengers gather. The most common use of beacon connections by airlines is to transmit flight and gate updates to customers through the airline’s app.
Other uses of beacon connections, less common today, will increase over the next three years, SITA projects. These include enhancements to way finding, information for baggage collection, estimated time to get to the gate, and offers on duty-free shopping.
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Projected growth of airline beacon applications. Source: SITA Airline IT Trends Survey 2015.
Of these possible applications, way finding finding will take the lead growing from 8% of airlines using beacons to enhance this feature to 57% of airlines doing so by 2018.
While aviation is still developing its Internet of Things (IoT) infrastructure, SITA believes it will mature quickly, increasing the amount of data available for airlines and airports to analyze.
As SITA reports in its 2015 survey, 86% of airlines believe the IoT will provide “clear benefits over the next three years.”
Only 16% of airlines are planning a major project in this area today, but up to 41% will make investments in Research and Development, says SITA.
airlines
 
Miami International Airport, for example, implemented a comprehensive network of beacons last year, and American Airlines announced that it would work with Dallas Fort Worth Airport to increase the services it can offer customers with a roll-out of multiple beacons at Terminal D. Japan Airlines ran trials of beacons, at Haneda airport’s domestic Terminal 1, to coordinate staff where they were most needed; pairing iBeacons with smartwatches to let gate agents know where they were most needed.
SITA believes the first area where passengers will benefit from airlines’ beacon and IoT projects will be at the check-in desk; 42% of airlines report that this is their top priority and 56% of airlines say it is among their top-three priorities for IoT passenger improvements.
The challenge for airlines and airports alike, SITA states, is to find the best means of connection, and the right level of proximity, for each application.
“Proximity sensing is poised to have a major impact on industry operations,” says Renaud Irminger, Director of SITA Lab.
The various technologies used in geolocation and proximity readings, including Bluetooth technology, Near Field Communications and Wi-Fi connections complicate the decision-making process as airlines and airports try to avoid potential signal interference.
For maximum benefit to the aviation infrastructure, airlines and airports will also need to get comfortable sharing data gathered with each other, which requires the establishment of policies and systems to support such data exchange.
To make such data exchange easier, SITA has established a Common Use Beacon Registry, which avoids individual airlines trying to establish separate beacon networks at the same airport. Beacons will gather data under “a common form of data sets based on industry standards,” says SITA.
Taking the lead in SITA’s Common Use Beacon Registry are American Airlines and Miami International Airport, along with a select group of others around the world.
“These are the early days,” says Jim Peters, Chief Technology Officer at SITA in a recent report for the air transport industry, “but with the IoT becoming a reality, we can look forward to a game-changing and real-time revolution in the way we do things.”
Via: Skift

London City Airport Sends Christmas Cheer #AcrossTheMiles

Elves have installed a video booth at London City Airport where passengers and crew can record a personal message for their loved ones overseas.
After recording their video in the log cabin, the travelers are given a special code to access and share their video online.
The campaign is being backed on social media with the hashtag #acrossthemiles.
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Via: The Wall Blog

KLM Surprises Passengers with Personal Messages from Loved Ones

Saying goodbye at the airport is usually a sad affair, and Dutch airline KLM understands this.
That is why, together with Amsterdam Airport Schiphol, they have created a heart-warming campaign called ‘Cover Greetings’.
In this campaign, the airline gave passengers’ families and friends a chance to leave a personal message on the headrest of their loved ones selected seats.
The heart-warming video below captures the passengers’ reactions as they read their unexpected messages.
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Via: Design Taxi