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Emirates Upcycles its OOH Advertising Posters into Reusable Shopping Bags

In a move to recycle and create brand advocacy, airline company Emirates has transformed a large out-of-home banner into shopping bags.
Taking a 208 square meter poster from its ‘Hello Tomorrow’ campaign, first displayed on the outside walls of Zurich Airport, Emirates has used the material of the poster to create more than 300 quirky and reusable shopping bags.
With the help of Feinschliff, a Swiss-based socially integrative company which supports long-term unemployed people in returning to the labour market, the large sheet of PVC was upcycled into a limited edition line of one-of-a-kind shopping bags.
Each bag was also branded with the airline’s ‘Where will you be tomorrow’ tagline, giving the ad campaign greater longevity.
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Via: Design Taxi

Prada Experiential at Heathrow's Terminal 5

Puig showcased the latest edition of their best-selling perfume, Prada Candy, this summer in an experiential and DOOH campaign.
Planned and booked by Havas and PSI, the campaign took over the departure lounge of Heathrow’s Terminal 5 as it targeted passengers for the launch of Candy Florale. The experiential zone was situated in close proximity to both World Duty Free and the Prada store, capitalising on the point-of-sale opportunities to purchase the scent at the airport.
Passengers were invited to try out the perfume and other Prada Candy fragrances as they made their way through departures.
As JCDecaux Airport’s Global Shopper 2013 research reveals, shopping while abroad is an integral part of the travel experience, with 81% of global shoppers purchasing luxury cosmetics and fragrances at the airport.

Crop Circles Advertise HBO’s The Leftovers

HBO in the Netherlands has unveiled a gigantic crop circles advertising the TV series The Leftovers in the wheat field near Amsterdam Schiphol airport.
The circles display the text “What if your pilot disappeared?” and can be seen by passengers of international flights leaving from Schiphol.
The Leftovers is a new HBO series created by Damon Lindelof, who found fame with Lost. The new series takes place in the wake of a global ‘rapture’ and centers on the people who were not taken but were left behind in a suburban community.
The advertisement covers a field of 365 x 120 meters and runs parallel to the A4 motorway near Schiphol. It took more than 120 hours to create.
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Via: Broadband TV News

JCDecaux Airport Hire Rob Elms

JCDecaux has announced that Rob Elms has been appointed as the new Sales Director of the Airport division.
Currently Head of Trading at Future plc, Rob has a wealth of media experience working for both agencies and media owners, including: MediaCom, MediaVest and MEC. Rob will head the sales team responsible for 8 UK airport and rail environments, including Heathrow.
Via: JCDecaux
 

Heathrow Terminal 2 Opens

JCDecaux Airport and Heathrow have unveiled a range of airport advertising opportunities at Terminal 2: The Queen’s Terminal, as the doors officially opened to the public for the first time on 4th June.
As part of Heathrow’s on-going transformation, JCDecaux Airport and Heathrow have worked alongside architects to develop media opportunities integrated into the building’s structure. With poster sites, experiential zones and over 100 digital screens, Terminal 2 delivers an array of flexible, creative and immersive opportunities for brands to engage with the terminal’s affluent passenger audience.
Via: JCDecaux

Charity Donation Billboard Takes Credit Cards for Instant Altruism

For more than 50 years, relief organization Misereor has been creating development initiatives that fight against poverty and injustice in Latin America, Africa, and Asia. The organization takes every Euro it receives to support projects driven and owned by the disadvantaged and run by local organizations.
To encourage people to donate to the organization, Hamburg-based agency Kolle Rebbe created an interactive donation poster that readily accepts credit cards and shows the donors the result of their donation on the spot.
The Social Swipe is an interactive poster that has a slit in the middle where people can insert and swipe down their credit card to make a donation of 2 Euros. Swiping a credit card triggers an animation sequence that shows just what that simple donation can do to help the poor and disadvantaged.
For example, the digital poster would display the bound hands of an imprisoned child and as the person swipes his or her credit card, the card cuts through the bonds of the child and sets the child free. In another sequence, the digital display would show a loaf of bread and as the donor swipes their credit card, the card cuts off a slice of bread to feed the hungry.
The interactive donation poster was created with help from Stripe.com, a leading mobile payment provider. The interactive posters are currently installed at international airports.
The Social Swipe provides people with an easy and engaging way to make a donation. It also gives them a visualization of where their donation goes to. When the donors receive their credit card statements, they will see the donation included in their summary of transactions along with an option to turn their one-time donation into a monthly one.
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Via: psfk

BA Influences T5 Passengers

British Airways deployed a tactical DOOH campaign with JCDecaux Airport at Heathrow Terminal 5, targeting passengers with destination-specific messaging as they travelled through the terminal.
With multiple-creatives, the campaign influenced passengers by strategically displaying messages relevant to each digital screen’s location. At check-in, British Airways reminded passengers that they will ‘take those bags off your hands’, whilst in the departure lounge they prompted passengers to think about getting ‘that last minute present’ outside Harrods and ‘the perfect holiday read’ outside WH Smith.
This four-week campaign was planned and booked with JCDecaux Airport by PSI.

Etihad Welcomes Heathrow T4 Passengers with Model Dreamliners

Etihad, PSI  and MediaCom Dubai have launched a new campaign at London Heathrow’s Terminal 4. The campaign, which aims to promote and increase awareness of the airline’s new aircrafts, features three model Boeing 787 Dreamliners at the T4 roundabout. The ten metre long Dreamliner airplanes will greet passengers as they approach the terminal as part of a five-year deal. The model planes were launched with the help of Chris Robshaw, England and Harlequin rugby captain.
PSI was responsible for handling the media deal and project managing the build and implementation of the model aircrafts.

Fun for passengers at Toronto’s Pearson Airport

Passengers travelling through Canada’s busiest airport terminal were entertained by ‘Mine Flight’ an interactive, gesture-controlled screen that creates a fully interactive 3D ‘flight’ experience. Players fly through a virtual mine, using their arms (outstretched like those of a bird) and bodies to dive into various elements of the shaft, collecting points along the way.
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Via: DailyDooh